Title

Business Videos: Taking Care of Business

Business and the Law

The market economy. Business structures: sole traders, partnerships, companies and trust. Business names and licences. Fair trading.

(30 mins) - Year of Production 1991

Types of Business

Family businesses. Franchises Retail, service and manufacturing. Buying a business (leasing premises).

(35 mins) - Year of Production 1991

Planning

Why businesses fail. A business plan. Stock and supply. Investigating markets.

(36 Mins) - Year of Production 1991

Finance

Start up capital. Working capital. Principal and interest. Sources of finance. Types of finance: loans, leasing, hire purchase.

(29 mins) - Year of Production 1991

Making the Most of Your Assets

Assets Liabilities. Setting out a balance sheet. Depreciation of capital equipment.

(21 mins) - Year of Production 1991

Budgets and Cashflow

Liquidity Budgets (personal and business). Cash flow. Seasonal variations in business.

(17 mins) - Year of Production 1991

Credit Control

Credit reference. Terms of trading Debt collection. Bankruptcy.

(29 Mins) - Year of Production 1991

The Flow of Documents

Basic documents. Money coming in: receipts, invoices etc Money going out: cheque books, petty cash etc

(19 mins) - Year of Production 1991

Setting Up the Books

Cash accounting versus accrual accounting. Payments book. Receipts book. Drawings.

(17 mins) - Year of Production 1991

Payment of Wages

The wages book, Group tax PPS, FBT and payroll tax, Other levies.

(19 mins) - Year of Production 1991

Reconciling the Books

Bank statements. Incidental expenses. Petty cash. Reconciliation of accounts.

(16 mins) - Year of Production 1991

Profit and Loss

Definition of revenue. Definition of expenses. Formula for determining profit or loss. Ratios for measuring the performance of a business.

(19 mins) - Year of Production 1991

Taxation

Marginal tax rate. Provisional tax. Sales tax. Capital gains tax.

(21 mins) - Year of Production 1991

The Accountant and the Auditor

The role of the accountant. Balance day adjustments. Auditing. Requirements for companies.

(15 mins) - Year of Production 1991

Double Entry Accounting

Journals. Ledger accounts. Debiting and crediting.

(19 mins) - Year of Production 1991

Set of 15 Taking Care of Business Videos

Business Videos: Management

Business Planning

Buying a business or starting a business. Analysing the past and projecting into the future. A healthy scepticism with respect to the figures. Looking at a business from the customer's point of view and researching it and its competitors. Is there a demand - how much? is it fickle or likely to change? The active management of all facets of a business: cash resources and capital, production plant, stock and personnel. Conducting a SWOT analysis. The Marketing Plan - looking at industry statistics. The Production Plan - inputs and outputs and the flow: materials and labour. Stock and distribution - what is sitting on the shelf and for how long? Personnel - exploring flexible ways of employing staff: the mix between permanent, part-time and casual workers. Cash Flow. Evaluation of businesses according to ISO standards - 60 countries have adopted these. Internal and external benefits of adopting these standards. The move to TQM (Total Quality Management) and what this involves.

(35 min) - Year of Production 1995

Financial Management

Flexibility in being able to manage costs in the event of unexpected changes in the marketplace. Budget - fixed costs and variable costs. General overheads. Costs which do not contribute directly to output. Variable costs, fluctuating with sales results. Costs which have both a fixed and a variable component. Boosting profit by increasing sales. Budgets: educated guesswork - but an essential starting point. What is predictable and what is not. Interest rates. The costs of maintaining an overdraft. Leasing as an approach to equipping a business. Bank accounts. The bank statement. Developing a relationship with the bank.

(23 min) - Year of Production 1995

Staff Selection

The job description - formalising the selection criteria. The basis for employment - casual/part- time and full-time. Superannuation, workers compensation insurance, payroll tax. Probation periods. Recruitment avenues: newspapers ads, the grapevine, unsolicited applications. Initial Screening: letter; CV's; education; experience; other interests/achievements; references. Conducting an interview: prepare; greet/relax; explain the position; probe the CV; get them talking; time to get back to them. Checking references. Offer and acceptance. Probationary period.

(30 min) - Year of Production 1995

Training

Orientation: in large and small organisations, guided tour of building - workspace, security issues. safety. The buddy and mentor system. Informal training on the job. Formal training - teaching methods and tools. The variety of learning styles and pace. Evaluation - the need to constantly review what has been learned and how well. The challenge to improve on existing skills. External courses: more generalised but a chance to keep abreast of industry developments. ISO 9002 as a training standard.

(27 min) - Year of Production 1995

Leadership, Motivation & Communication

Management styles - achieving results through other people. Leadership qualities analysed: courage, self-discipline, intelligence, communication skills, decision-making ability and the vision to plan and achieve goals. Leadership versus management. Setting an example for others. Managing personalities. the psychology of working styles. The work ethic. Empathy: listening and counselling skills - establishing a comfortable two-way communication channel with staff. Motivation and empowerment - the pros and cons of monetary rewards versus recognition. Supervision. Problems and solutions - low productivity, absenteeism, conflicts with other staff or management, communication blocks. Teams - the benefits of teamwork. The team leader. Training to be a good manager - how much of it are you born with?

(30 min) - Year of Production 1995

Set of 5 Management Videos

Business Videos: Marketing

A Planned Approach

The importance in marketing of the seller taking the initiative. The four 'P's: product, price, people and place. Pricing and positioning. Market research (qualitative and quantitative surveys). Trends: the economic climate, new fashions, generational changes. Test marketing - as a prelude to the campaign proper. Introducing the product to selected stores or in one state or area only. Timing - the campaign approach. Budgeting and financial analysis. Reference to past results - the need for caution with a brand new business or product.

(28 min) - Year of Production 1995

The Media Mix

Effective signage - immediate recognition of a product or service. Consistency in the message. Direct mail : knowing who the audience is, what they're interested in and who makes the buying decisions. Five ways to a better mailout. The Yellow Pages - as a 'directional' medium. Display and design of the company logo. Newspapers - display versus classified advertising. Editorial coverage - greater effectiveness. Local versus city newspapers. Radio: retail/commercial and corporate advertising. Television - high production costs, the effectiveness of showing your product in action. Does the product have a limited life span? Planning campaigns.

(25 min) - Year of Production 1995

Advertising

Distinctions between advertising and 'marketing'. The agency - specialisation, the need for them to understand your business - pros and cons of handling and tracking advertising in-house. The main message - the importance of remembering the human element. Testimonials and celebrity endorsements. Do they remember the ad but not the product? Emotional and rational approaches - the growing sophistication of the marketplace. The importance of a memorable and relevant product name, catchphrase and slogan: some examples. Images: creating an image. Typefaces and design. Logos - need to last for a long time and be carried on all communication.

(23 min) - Year of Production 1995

Set of 3 Marketing Videos

Set of 8 Managemnt and Marketing Videos

Economics Videos

Introduction to Economics

Everyone is part of an economic system, so it's important to understand the fundamentals of its operation. This program looks at some of the basics to that understanding. The concept of opportunity cost. The operation of the price mechanism. Micro and macro economics. Economic rationalism. Primary, secondary and tertiary industry. The sovereignty of the consumer. It also looks at the evenness with which wealth is distributed in Australia today, the way in which this is done and the role of government in remedying some of the perceived inequities. The ideas of the leading economic theorists of history are examined in some detail, in particular Adam Smith, Karl Marx, John Maynard Keynes and Milton Friedman.

(23 min) - Year of Production 1993

The Trade of Nations

The Twentieth Century has witnessed the increasing globalisation of markets and industries - a trend which will continue with the communications revolution. This program deals with the manner in which trade is conducted between national economies. An explanation of the basic measurements of economies such as GDP and GNE is given. The components of the balance of payments. The concept of 'terms of trade'. Problems arising from artificial constraints to trade such as 'tariffs'. The significance of GATT. Problems with the over-reliance on commodity trade for exports. The effect of depreciation or appreciation of the dollar. The emerging blocs of world trading powers, including that of South east Asia and the Pacific Rim.

(23 min) - Year of Production 1993

The Banking System

Banks have been a keystone of economic development since ancient times. The safety and security of the banking system, and the 'money' of an economy is integral to economic development. This program examines the role of banks among a range of other financial institutions. What is the role of the World Bank? How do banks make a profit? The differences between prudential regulation and prudential supervision. What mechanisms exist for the Reserve Bank to influence the supply of money? What was involved in the de-regulation of the banks during the eighties? What effect did the introduction of foreign banks have? How is the banking sector likely to change in the future?

(21 min) - Year of Production 1993

Monetry Policy & Inflation

Confidence in the currency is the first step to the efficient operation of any economy, but what undermines this confidence? This program looks at the way in which money can lose its value. It looks at the interplay between inflation and interest rates, and the monetary mechanisms available to government through the operation of the Reserve Bank. The operation of the 'lag effect' after monetary decisions are taken by the government. The difference between nominal and real interest rates. Open market operation. M3, and why this is becoming outdated. The CPI as an index of inflation, and how this is done. Monetary policy since the era of the de-regulation of the banking sector.

(23 min) - Year of Production 1993

Fiscal Policy

Fiscal policy is one of the broad brush approaches available to governments in economic planning. This program examines the debate on fiscal policy. Why is the 'budget deficit' a constant source of debate? What are the pros and cons of running a deficit as opposed to a surplus, and at what stages of the economic cycle are each of these things to be expected? What is the role of Treasury in managing fiscal policy? What are the major avenues of tax collection available to the government? What are 'transfer payments'? What are the benefits of privatising government enterprises? What changes to the tax system encourage a higher level of national savings? What is meant by the term 'stagflation' ? What are the pros and cons of direct and indirect taxation?

(18 min) - Year of Production 1993

The Labour Market

Unions are a high profile feature of the industrial landscape in Australia. What has been the role of the ACTU? What were some of the economic effects of the series of Accords between the union movement and the Labor government? What are the arguments in favour of, and against the de-regulation of labour markets? What link exists between our overall international performance, and reform in labour market areas such as the waterfront? Where do the Industrial Relations tribunals fit into the picture? How is the unemployment rate measured? What are the principal reasons for unemployment and underemployment? How are skills distributed throughout the workforce? The differences between cyclical and structural unemployment.

(20 min) - Year of Production 1993

The Stockmarket

The concept of a pure capitalist marketplace is nowhere in greater evidence than in the operation of the stockmarket where the brute forces of supply and demand balance each other. This program examines the fundamentals of the market operation. The basic requirements of a 'public company'. The Board of Directors and their role. The money markets. The determinants of the price of a stock. Exchange traded options. Income returns and capital gains. The All Ordinaries Index and other international equivalents. Insider trading. Bull and bear markets. The reasons for fluctuations in the market-place. What happens during a stock market crash? The role of the government in regulating the market.

( 19 min) - Year of Production 1993

Economic Case Studies

This program takes the theory and examines how it operates in practice. Interviews with an employer, employee, welfare recipient and farmer bring the principles of economics to life. How do each of the people fit into the economic infrastructure? How do they generate wealth for themselves and the community? How are they affected by the taxation regime of government, or government expenditure? To what extent are they affected by the international marketplace? How do they interact with the banking system? In what manner are they affected by the labour market policies? How does inflation affect their financial planning?

(25 min) - Year of Production 1993

Set of 8 Economics Videos